Your business plan tells a your story. You want your business plan narrative written in a style that appeals to its readers. You don't want some impersonal "team" writing generic, stale business prose taken from templates or a hundred other plans. We do all of the writing to create a compelling, personal narrative (or polish your draft, if you have one).
Your plan's narrative should be crafted to express your specific voice, intention, expertise, and firm belief in your vision for success. In most cases, investor's invest in YOU more than your business! If your narrative succeeds, you can thrive.
Content. You probably don't need 30 or 40 pages (unless your readers will need extensive research and detail). It’s not about page count. Unlike old-school templates that call for dozens of pages with generic information no investor will read, or pages filled with charts from financial projections, many of today's small business plans are more effective in 10 to 15 pages plus financial projections.
Many investors typically prefer concise yet comprehensive key points. Some just want a pitch deck (PowerPoint or Keynote slides), but that’s often a way to determine interest in reading a full plan.
Small business plans commonly include the following and there are many variations. The customized narrative, for example, could include:
Executive Summary (key talking points in one page) and Mission Statement
Business Model (how it works, operations, revenue model, goal)
Competitive Analysis (including a SWOT Analysis, if needed)
Marketing Plan (leveraging the above for targeted customers)
Financial Plan (financial assumptions and three-year revenue summary; in a some cases, a snapshot may be all you need instead of full projections)
Financial Projections (three-year Income Statement, Operating Expenses, Cash Flow, and Balance Sheet; these normally meet basic needs, but there are several possible components based on the complexity of your cost/revenue model and lender/investor expectations).
Team (profiles of you and your partners or key management and roles, and/or an advisory board).
Artwork and/or photos you may have or stock photos that help tell your story.
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